Logo and visual identity for an agency focused on positive impact driven influencers.

Cuíca’s visual identity is rooted in a deep appreciation for Brazilian heritage, in vibrant dialogue with Indigenous cultures. This conceptual foundation supports a proposal that blends freedom and vibrancy with a sense of responsibility — one that is attuned to the contemporary challenges of society and the planet. Visually, these values take shape through elements such as sound, movement, and modularity — features that express the brand’s core essence.
 

The symbolic starting point of this construction is the sound of the cuíca itself: an organic resonance that amplifies and reverberates in multiple directions and dimensions. This sonic imagery inspires the creation of a visual module, whose shape and structure convey the expanding energy of a message being broadcast. At the center of this system is the letter “I,” a mediating element within the wordmark and a metaphor for Cuíca’s role as a connector — a bridge between voices. 
 

The brand comes to life through a youthful, free, and dynamic spirit — perceptible in the flow of the letterforms — seamlessly linking tradition and contemporaneity with rhythm and authenticity.

Project created in collaboration with Fabio Issao.