Celebrating a World of Possibilities


Commissioned by La Baraque


Creative Direction: Kleber Matheus Studio

https://www.chandon.com.br/50-anos-no-brasil

To celebrate 50 years of Chandon’s presence in Brazil, our studio was commissioned by La Baraque to collaborate on the campaign “Chandon 50 Years in Brazil — Celebrating a World of Possibilities”, under the creative direction of Kleber Matheus Studio.
Drawing from the visual identity developed by the agency Made Thought, we reinterpreted the brand’s key elements — such as the seven-point rising star, map projection-inspired graphics, and guilloché patterns reminiscent of a journey. These references were translated into a graphic language that merges sophistication with Brazilian cultural identity, using video collages and tropical compositions to craft a contemporary, vibrant, and sensorial visual narrative.
Our studio was responsible for the creation of the manifesto video, all social media activations, and out-of-home materials, ensuring a cohesive and impactful presence across multiple platforms. The result is a visual tribute to Chandon’s legacy in Brazil, expressing its core values of courage, innovation, sustainability, and deep connection with the local territory — honoring its past while looking confidently toward the future.